Radio/Media Career Impacts

Many industries have been impacted in 2020 but Radio/Media have had to pivot quite a bit, there are projections predicting a 25% decline in ad sales, and companies like Clear Channel and ESPN are gong through lay offs.

Take a look at some recommended search strings and language to reach out and potentially help people find a new career.

The Biggest Radio/Media Companies:

  • iHeartMedia bought Clear Channel (who just went through layoffs)

  • Cumulus Media, Inc.

  • Townsquare Media

Titles to Search for:

  • Account Executive

  • Sales

  • Business Development

Example Search Strings:

"iHeartMedia" AND "Sales" AND "Seeking New"

"iHeartRadio" AND "Sales" AND "Seeking New"

"Cumulus Media" AND "Business Development"

"Townsquare Media" AND "Sales"

"Clear Channel" AND "Seeking New"

Example Message-- Cold Outreach:

"Hi {Name}, I have been staying up to date on changes going on in certain industries, and it seems like Radio/Media specifically has had to pivot a lot during 2020. I am not sure if your role has been impacted, but I have worked with many professionals who moved from careers outside of Financial Advising into a career with our firm who are thankful for the change. Again, I am not under the assumption that you are in the market but would love to be a resource if you would like to explore other opportunities. Would you be open to a quick call next week to introduce ourselves?"

If the person is connected to someone you know, warm the lead up before reaching out!

—This document and the information in it are provided for Northwestern Mutual Recruiters and Leadership Teams and may not be distributed to any other organization or used for any other purpose without written consent from Claire Myers Consulting.—